The appearance of the whole or part of a product or its ornamentation, including any pattern or texture besides composition of lines or colors applied to a surface in two or three dimensional (or both) forms is known as design. This may be applied by any industrial process or means (manual, mechanical or chemical) separately or by combined process, which in the finished article appeals to and judged solely by the eye.
Industrial designs refer to creative activity, which result in the ornamental or formal appearance of a product, and design right refers to a novel or original design that is accorded to the proprietor of a validly registered design. Industrial designs are an element of intellectual property. The right accruing to the right holders is the right to prevent third parties not having his consent from making, selling or importing articles being or embodying a design. Which is a copy or substantially a copy of the protected design when such act are undertaken commercial purposes. The duration of protection of such designs is not less than ten years. New design law repelling and replacing the design acts 1911 has been passed in the year 2000.The act has been brought into force from 11.05.2001
Dr. Amol Potagantwar
Dean IPR & HOD CSE SITRC, Nashik